Website Speed Matters: Building for Mobile Users in Kenya
Slow websites lose visitors. Practical ways to keep your site fast on mobile networks.
By Wycliffe Bundi, Business Development Executive
Visitors on mobile data are quick to leave a page that takes too long to load. Speed affects both how customers feel about your business and how search engines rank your pages.
Keep images light
Large photos are the most common cause of slow sites. Resize and compress images, and use modern formats where possible.
Avoid unnecessary effects
Heavy animations, autoplay videos and many third-party scripts slow pages down. Use them only where they genuinely help.
Use reliable hosting
Fast, well-located hosting reduces the time before a page starts to appear.
Test on a real phone
Open your site on an average phone over mobile data. If it feels slow to you, it feels slow to your customers.
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